PINE PLAINS, N.Y. – Martin Elliot Revson, a resident of Pine Plains, died Thursday, May 26. He was 105.
Born June 15, 1910, in Boston, and raised in Manchester, N.H., he was the youngest of three sons born to Jeanette (Weiss) and Samuel Revson.
As head of worldwide marketing for Revlon, he contributed to and supervised all advertising campaigns. Dissatisfied with the conventional way cosmetic ads were depicted at the time, he and his older brother ,Charles, set out to create something new and exciting. Each ad would tell an alluring story, bringing glamour and drama to the forefront. The print campaign for Fire and Ice was named "ad of the year" by Advertising Age.
In 1955, Revlon took a major leap in advertising by sponsoring The $64,000 Question. A television quiz show that shot to #1 its first season. The products featured on Tuesday night's live broadcast practically flew off the shelves the next day.
After leaving Revlon, he bought Maradel; a company that manufactured pharmaceuticals and beauty aids, which he renamed Del Laboratories. Some of its best-known products were Hard As Nails by Sally Hansen, Orajel teething solution and La Crosse beauty implements.
During his later years, he divided his time between homes in Palm Beach, Fla. and Pine Plains. Up to the very end, he still was engaged in business matters, maintained an active social calendar, loved to read the latest books and watched golf tournaments on television.
He is survived by his wife, Eugenia Nicholas Revson; his eldest daughter, Julie Revson; youngest child, Jennifer Revson; stepson Paul Revson; grandsons Jason Sheldon and Matthew Cox; great-grandson Henry Cox; and nephews Michael and Frank Graessle Jr., and John and Charles Revson Jr.
He was predeceased by his first wife, Julie Phelps Revson; their youngest son, Douglas Revson; and their first born, Peter Revson.
A celebration of his life will be conducted at 11 a.m. Saturday, June 4 at his residence, 1061 Route 83 Pine Plains.
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